olufemi Abioye

Senior Sport Administration & Development Leader | Business Development & M&E Consultant

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60, Akinwande Street,off Agric Road, Igando Ega, Alimosho, Nigeria

About

Highly accomplished professional with over 25 years of experience driving impact across Nigeria's Financial, Sports, Entertainment, and Development sectors. Leveraging a unique blend of expertise as a Physiologist, MBA in Marketing, and certified Sport Administrator, I excel in business development, strategic project management, and monitoring & evaluation. Proven ability to secure significant sponsorships, lead national programs, and pioneer initiatives that advance economic development and sport infrastructure.

Work Experience

Project Manager

Life Impact Foundation International (LIFI)

Jan 2020 - Dec 2023

Lagos, Lagos, NG

Managed high-impact advocacy and development projects, notably leading the UKAID-funded Women & Cross Border Trade Project to foster national economic growth.

  • Managed the UKAID-funded Women & Cross Border Trade Project, implemented by LIFI through its Policy Development Facility (PDF).
  • Directed several advocacy projects focused on national economic development issues, achieving strategic objectives and stakeholder engagement.
  • Oversaw project lifecycles from planning to execution, ensuring adherence to funding requirements and impact targets.

Senior Sport Administrator & Executive Leader

Various National & International Sport Organizations

Jan 1998 - Dec 2023

Lagos, Lagos, NG

Led strategic initiatives and administrative functions across multiple national and international sport organizations, driving development, governance, and competitive success.

  • Served as a Board Member for the Nigeria Olympic Committee Sport For All Commission and its Marketing Commission, contributing to strategic planning and outreach.
  • Pioneered the establishment of the Modern Pentathlon Federation and Nigerian Muay Thai Federation as Secretary General, building foundational structures for new sports.
  • Directed the Team Nigeria Canoe Kayak Team to AAG Maputo, securing the first-ever medal for Nigeria in the sport.
  • Appointed Pioneer Executive Secretary General of the African Student Football Union (ASFU) and Pioneer Head of Secretariat Administration for the Africa Sports Management Association (ASMA).
  • Convened SportsMeetTech Africa Ltd/Gte, fostering innovation at the intersection of sports and technology.

Monitoring & Evaluation Consultant | Deputy National Coordinator

NDDC/SPDC & ECOWAS & GIZ (WATIP Project)

Jan 2017 - Dec 2020

Niger Delta Region, Niger Delta, NG

Provided M&E expertise and coordination for critical development programs, ensuring effective implementation and impact assessment for rural empowerment and trade integration initiatives.

  • Led M&E for the NDDC/SPDC-sponsored Skill Development Training Program for Rural Women in the Niger Delta Region, ensuring program effectiveness and accountability.
  • Served as Deputy National Coordinator for the National Sensitization Programme for Common External Tariff (CET) under the ECOWAS & GIZ Assisted WATIP Project, promoting West Africa trade integration.
  • Developed and implemented robust M&E frameworks to track progress and measure outcomes for key national and regional development projects.

Consultant & Technical Secretary, Sport Industry Working Group (SIWG)

Nigeria Economic Summit Group (NESG)

Jan 2015 - Dec 2019

Lagos, Lagos, NG

Provided expert consultation and technical leadership to a public-private partnership focused on advancing the Nigerian sport industry.

  • Served as Consultant to the NESG Sport Industry Thematic Group, advising on strategic initiatives for industry growth.
  • Acted as Technical Secretary for the Sport Industry Working Group (SIWG), a Public-Private Partnership, facilitating collaboration between government and private sectors.
  • Contributed to policy development and implementation aimed at strengthening Nigeria's sport economy.

National Coordinator & Chief Task Assigner

Sport For Development and Peace Network Nigeria (SDEVPEN) / Dekaizen Worldwide Limited

Jan 2010 - Dec 2015

Lagos, Lagos, NG

Led national sport development initiatives and managed consumer engagement and risk management for a leading experiential marketing firm.

  • Coordinated national programs for Sport For Development and Peace Network Nigeria (SDEVPEN Nigeria), driving community engagement and social impact through sports.
  • Directed consumer engagement, experiential marketing, and risk management initiatives as Chief Task Assigner for Dekaizen Worldwide Limited.
  • Implemented strategic marketing campaigns that enhanced brand visibility and consumer interaction for clients.

Sponsorship & Partnership Manager

Federal Ministry of Youth and Sport Development & National Federations

Jan 2004 - Dec 2010

Lagos, Lagos, NG

Cultivated and managed strategic partnerships with the insurance sector to secure vital sponsorship for national sports teams, leagues, and events.

  • Secured and managed substantial sponsorship from the insurance sector for national teams, leagues, and events across multiple federations including NFF, AFN, and NTF.
  • Collaborated effectively with the Federal Ministry of Youth and Sport Development to enhance funding and support for national sports programs.
  • Developed robust financial support mechanisms critical for the sustained operation and success of various Nigerian sports organizations.

Business Development Expert | Sport Insurance

SportsMeetTech Africa Ltd/Gte (Independent Capacity)

Jan 2002 - Dec 2004

Abuja, FCT, NG

Spearheaded the development and management of innovative sport insurance policies, significantly impacting athlete welfare and national team performance.

  • Designed and managed the inaugural Prize Money Indemnity policy for Team Nigeria, implemented for the 8th AAG Abuja in 2003.
  • Secured critical financial protection for national athletes, contributing to their performance and stability.

Education

Safeguarding in Sport

International Olympic Committee (IOC)

Jan 2018 - Dec 2018

Lausanne, Vaud, CH

Monitoring & Evaluation

UKAID

Jan 2016 - Dec 2016

London, England, GB

Marketing

Reputable Nigerian University

Sep 2005 - Jun 2007

Lagos, Lagos, NG

Canoe Kayak Coaching

National Sport Federation

Jan 2002 - Dec 2002

Lagos, Lagos, NG

Sport Administration

International Olympic Committee (IOC)

Jan 2000 - Dec 2000

Lausanne, Vaud, CH

Physiology

University of Lagos

Sep 1994 - Jun 1998

Lagos, Lagos, NG

Languages

English

Skills

Sport Management & Development

  • Sport Administration
  • Sponsorship Acquisition
  • Youth Development
  • Event Management
  • Team Leadership
  • Policy Development
  • Public-Private Partnerships
  • International Sport Relations
  • Federation Development

Business & Strategy

  • Business Development
  • Strategic Planning
  • Risk Management
  • Experiential Marketing
  • Financial Management
  • Program Coordination
  • Stakeholder Management
  • Sport Insurance

Project & Program Management

  • Project Management
  • Monitoring & Evaluation (M&E)
  • Advocacy
  • Grant Management
  • Impact Assessment
  • Program Implementation
  • Community Engagement

Technical & Specialized

  • Physiology
  • Data Analysis (M&E)
  • Curriculum Development
  • Trade Integration